There’s been a clear shift in the way high net worth individuals (HNWIs) travel – and Dubai is at the centre of it.
More than ever, affluent guests are opting for luxury short term holiday homes over traditional five-star hotels. Why? Because these homes offer what hotels can’t: true privacy, flexibility, and an experience tailored entirely to their lifestyle.
At haus & haus Holidays, we’ve seen this demand firsthand. And it’s growing fast.
Why high net worth guests choose luxury rentals
For elite travellers, it’s not just about where you stay – it’s about how you live while you’re there.
Whether it’s a beachfront villa on Palm Jumeirah, a panoramic penthouse in Downtown, or a designer home in Emirates Hills, Dubai’s luxury rentals offer far more than just a place to sleep.
Privacy is paramount for many of our high-profile guests – from celebrities and business leaders to royalty. A private villa with its own entrance, no shared spaces, and tailored services provides a sense of seclusion that even the finest hotels can’t match.
These homes also come with standout features like:
- Infinity pools
- Spa-style bathrooms
- Private chefs and concierge services
Families, in particular, appreciate the extra space and comfort, with multiple bedrooms, open-plan living, and fully equipped kitchens.
Since the pandemic, health-conscious travellers have also gravitated toward secure, self-contained accommodation – a preference that has continued into 2025.
The best areas in Dubai for luxury short term rentals
Dubai’s property market is uniquely positioned to serve HNWIs looking for exceptional short stays. Here are some of the most in-demand areas among our luxury guests:
Palm Jumeirah
The ultimate symbol of prestige. Guests love its private beachfront villas, stunning sea views, and serene setting just minutes from the Marina and top dining spots.
Emirates Hills
Referred to as Dubai’s Beverly Hills, this gated community is a top choice for those prioritising security, green views, and pure exclusivity.
Downtown Dubai
For guests who want to be in the centre of it all. From Burj Khalifa views to top-tier restaurants and shopping, this is a prime location for city-loving travellers.
Jumeirah Beach Residence (JBR)
Perfect for beachfront socialites. JBR offers stylish short term apartments with direct beach access and proximity to The Walk and Bluewaters Island.
Dubai Marina
Sleek high rises, yacht-lined waterways, and a buzzing atmosphere make this ideal for younger luxury travellers or digital nomads seeking both comfort and connection.
Why invest in a luxury holiday home?
For property owners, the luxury short term rental market in Dubai offers both financial upside and lifestyle rewards.
✔ Higher returns: Luxury properties command premium nightly rates, particularly during peak seasons.
✔ Capital appreciation: Dubai’s prime areas continue to attract global demand, supporting strong long-term growth.
✔ Lifestyle benefits: Enjoy your property for personal use while earning from it the rest of the year – the best of both worlds.
Owning a luxury holiday home in Dubai doesn’t just boost income – it elevates your profile.
Professional management is key
Managing a high-end short term rental takes more than listing it online. Guests at this level expect five-star service, attention to detail, and flawless presentation.
That’s where haus & haus Holidays comes in.
We manage everything, including:
- Guest screening and 24/7 support
- Luxury listings with professional photography
- Permits and DTCM licensing
- Daily operations and housekeeping
Our team ensures your property is always presented, maintained, and marketed to the highest standard – so you can attract elite guests and earn consistent income.
What you need to get started
To legally rent your property on a short term basis in Dubai, you’ll need a holiday home licence from Dubai’s Department of Tourism and Commerce Marketing (DTCM). There are two options:
- Individual licence (for one property)
- Operator licence (for multiple properties)
In addition, your home must meet strict DTCM standards – from furnishings to guest amenities. The better the quality, the higher your rating, and the more you can earn.
At haus & haus Holidays, we help you get licensed, stay compliant, and prepare your property to meet – and exceed – those standards.
Let’s unlock your property’s potential
If you own a luxury property in Dubai or are thinking about investing, now is the time to step into the growing high-end holiday home market.
At haus & haus Holidays, we offer expert, end-to-end management for luxury short term rentals – tailored for discerning guests and ambitious property owners. From onboarding and setup to five-star service and performance reporting, we handle everything.
Speak to our luxury rental experts
Let’s help you turn your property into a premier short term experience – and a premium source of income.